Aleister Crowley

The Order's most notorious product and, under the theatrics, a genuinely formidable systematiser. Initiated 1898, central to the 1900 schism, later founder of Thelema and of the A∴A∴.

777 (1909) is the reference object the twentieth century actually ran on — thirty-two rows cross-indexed against letters, trumps, planets, colours, gods, plants, perfumes and stones. The industrialisation of Lévi's single idea.