THE ATLAS OF THE REALITY TUNNEL

Marshall McLuhan

McLuhan

nature

Canadian literary scholar turned media theorist, who argued that the form of a medium reshapes perception more profoundly than anything carried in it.

The same argument as Korzybski's, moved up one level: not "the map is not the territory" but "the medium of the map remakes the map-reader". Wilson cited him constantly.

The medium is the message.

rhymes with

sephirahyesod

whyYesod is the channel — the sephirah through which everything above must pass to reach the world, and which shapes what passes.