Operation Mindfuck

The Discordian campaign of planting absurd, unfalsifiable and contradictory information in public circulation, partly to see what the culture would do with it. Wilson and Shea ran much of it through Playboy's letters page.

It has an uncomfortable afterlife. Half a century later the technique is standard practice for people with far worse intentions, which is worth stating plainly rather than treating the whole thing as a lark.